gucci campaign 2017 | Gucci guilty commercial

The Gucci Campaign 2017 was more than just a series of advertisements; it was a cultural statement, a visual feast, and a testament to Alessandro Michele's unique vision for the iconic Italian fashion house. Under Michele's creative direction, Gucci shed its previous skin, embracing maximalism, historical references, and a celebration of individuality that resonated profoundly with a new generation of luxury consumers. This article will delve deep into the various facets of the Gucci Campaign 2017, exploring its key themes, imagery, and the impact it had on the brand and the broader fashion landscape. We will also examine the campaign's evolution throughout the year, considering different collections and collaborative efforts. While mentioning specific pricing details like "$65.00" in the context of a comprehensive campaign overview might seem disjointed without further context (perhaps referring to a specific accessory or promotional item), we will acknowledge its presence and, if possible, integrate it logically into the discussion. We will also address the relevant categories of "Gucci promotional campaign," "Gucci campaign black models," "new campaign Gucci vittoria ceretti," "Gucci gift giving campaign," "Gucci campaign tom ford," "Gucci guilty commercial," and "Gucci campaign painting" (or more accurately, the campaign's engagement with artistic aesthetics).

A Year of Constant Reinvention: Unpacking the Gucci Campaign 2017

The Gucci Campaign 2017 was not a monolithic entity; it was a series of interconnected campaigns, each building upon the previous one while exploring new themes and visual narratives. Michele's Gucci operated on a principle of continuous evolution, and the campaigns reflected this dynamic approach.

The "Soul Scene" Campaign (Spring/Summer 2017): Celebrating Black British Culture

One of the most impactful and critically acclaimed aspects of the Gucci Campaign 2017 was its Spring/Summer campaign, dubbed "Soul Scene." This campaign was a powerful and much-needed celebration of Black British culture, specifically the Northern Soul movement of the 1960s and 70s. Northern Soul, characterized by its energetic dance moves and its devotion to obscure American soul records, was largely embraced by working-class youth in Northern England, many of whom were of African and Caribbean descent.

Michele collaborated with British photographer Glen Luchford and stylist Joe McKenna to bring this vibrant subculture to life. The campaign featured an entirely Black cast of models, dancers, and musicians, showcasing the collection against the backdrop of the Mildmay Club in London. The choice of location was crucial; it lent authenticity to the campaign and served as a visual reminder of the real-life spaces where Northern Soul thrived.

The "Soul Scene" campaign was significant for several reasons:

* Representation Matters: It directly addressed the lack of diversity in the fashion industry and actively championed Black voices and experiences. This was a marked departure from previous Gucci campaigns and demonstrated a commitment to inclusivity.

* Authenticity and Respect: Michele and his team went to great lengths to ensure the campaign was respectful and accurate in its portrayal of Northern Soul culture. They consulted with real Northern Soul enthusiasts and incorporated authentic details into the styling and set design.

* Breaking Down Stereotypes: The campaign challenged conventional beauty standards and celebrated the unique style and energy of the Black British community. It presented a positive and empowering image of Black youth, moving away from harmful stereotypes.

* Commercial Success: Beyond its cultural impact, the "Soul Scene" campaign was also a commercial success, proving that diversity and inclusivity can be powerful drivers of brand engagement and sales.

The campaign was particularly powerful in its use of movement and sound. Short films accompanied the still photography, capturing the energy and passion of the Northern Soul dance floor. The soundtrack featured classic Northern Soul tracks, further immersing viewers in the culture.

This campaign directly addresses the category of "Gucci campaign black models" and highlights the importance of representation in fashion advertising.

The "Roman Rhapsody" Campaign (Fall/Winter 2017): A Whimsical Journey Through Time

For the Fall/Winter 2017 campaign, Gucci shifted gears, presenting a more fantastical and surreal vision. "Roman Rhapsody," shot by Glen Luchford once again, transported viewers to a dreamlike version of Rome, populated by a diverse cast of characters.

The campaign drew inspiration from art history, literature, and mythology, creating a rich tapestry of visual references. Models posed alongside historical statues, wandered through opulent interiors, and interacted with exotic animals. The overall effect was one of otherworldly beauty and playful eccentricity.

The "Roman Rhapsody" campaign showcased the versatility of Michele's Gucci. It demonstrated the brand's ability to move seamlessly between different cultural influences and create campaigns that were both visually stunning and intellectually stimulating.

Vittoria Ceretti: A Recurring Muse

Throughout the Gucci Campaign 2017, Italian model Vittoria Ceretti played a prominent role. Her striking features and effortless elegance made her a perfect embodiment of Michele's vision. Ceretti appeared in multiple campaigns and runway shows for Gucci, solidifying her status as one of the brand's most recognizable faces. Her presence added a touch of classic beauty to the often-eccentric Gucci aesthetic. The “new campaign Gucci vittoria ceretti” saw her featuring prominently in several aspects of the 2017 marketing.