burberry original purpose | where was Burberry founded

Burberry. The name conjures images of iconic trench coats, the distinctive check pattern, and a legacy of British luxury. But beyond the fashion runways and celebrity endorsements lies a foundational purpose that has propelled Burberry from a small drapery business to a global powerhouse. To understand Burberry's original purpose, we must delve into its history, tracing its roots back to a young Thomas Burberry and his vision for clothing that could withstand the vagaries of the British weather.

The Genesis: Thomas Burberry and the Pursuit of Practicality

The story of Burberry begins in 1856. Thomas Burberry, a 21-year-old former draper's apprentice, opened his own outfitting store in Basingstoke, Hampshire, England. This was not a venture driven by a desire for high fashion or ostentatious luxury. Instead, Burberry was driven by a deeply practical need: to create outerwear that could protect people from the unpredictable and often harsh British climate.

England in the mid-19th century was a nation on the move. Outdoor pursuits, from hunting and fishing to exploration and military campaigns, were becoming increasingly popular. Existing outerwear options were often heavy, cumbersome, and unsuitable for prolonged exposure to the elements. Traditional fabrics like macintoshes, while waterproof, were often stiff, uncomfortable, and lacking in breathability.

Burberry saw an opportunity to address this gap in the market. He understood the need for clothing that was not only weatherproof but also comfortable, durable, and practical for active individuals. This understanding, coupled with his drapery experience, fueled his ambition to innovate and create textiles that could revolutionize outdoor wear.

The Invention of Gabardine: A Revolutionary Fabric

Burberry's most significant contribution to the world of textiles and fashion was the invention of gabardine in 1879. This revolutionary fabric was a tightly woven, water-resistant, and breathable material made from Egyptian cotton. Unlike the rubberized fabrics prevalent at the time, gabardine allowed air to circulate, preventing the build-up of moisture and making it significantly more comfortable to wear.

The innovation behind gabardine lay in the weaving process. Before weaving, the cotton yarn was waterproofed using a special process. This ensured that the fabric itself was inherently water-resistant, rather than relying on a coating that could wear off over time. The tight weave of the fabric further enhanced its water resistance and durability.

Gabardine was a game-changer. It was lighter, more breathable, and more durable than any other weatherproof fabric available at the time. This innovation solidified Burberry's reputation as a pioneer in outdoor clothing and laid the foundation for the brand's future success.

The Trench Coat: A Symbol of Practical Elegance

The invention of gabardine paved the way for Burberry's most iconic creation: the trench coat. Originally designed for British officers during World War I, the trench coat was a direct response to the demands of trench warfare. Soldiers needed clothing that was weatherproof, durable, and allowed for freedom of movement.

Burberry adapted his gabardine fabric to create a coat that met these requirements perfectly. The trench coat was designed with a number of practical features, including:

* Epaulettes: To display rank.

* D-rings: To attach equipment such as maps and water bottles.

* Gun flap: To provide extra protection when firing a weapon.

* Storm shield: To deflect rain and wind.

* Belt: To cinch the waist and provide a more fitted silhouette.

While designed for military use, the trench coat quickly transcended its original purpose. After the war, returning soldiers brought their trench coats home, and the style became increasingly popular among civilians. Its combination of practicality, durability, and understated elegance resonated with a wide audience.

Burberry's Original Purpose: Beyond Waterproofing

While the invention of gabardine and the creation of the trench coat are central to Burberry's history, the brand's original purpose extends beyond simply providing waterproof clothing. Thomas Burberry was driven by a desire to empower individuals to explore and experience the outdoors comfortably and confidently. He sought to create clothing that was not only functional but also stylish and durable, reflecting the spirit of adventure and exploration.

This original purpose is evident in the brand's early marketing campaigns, which often featured explorers, aviators, and adventurers wearing Burberry clothing in challenging environments. These campaigns reinforced the brand's association with resilience, innovation, and a commitment to quality.

Burberry History Timeline:

* 1856: Thomas Burberry opens his outfitting store in Basingstoke, Hampshire.

* 1879: Thomas Burberry invents gabardine, a revolutionary water-resistant and breathable fabric.

* 1891: Burberry opens a store in London.burberry original purpose

* 1901: The Equestrian Knight logo is developed, featuring the Latin word "Prorsum" meaning "forward."

* 1914-1918: Burberry designs and manufactures the trench coat for British officers during World War I.

* 1920s: The Burberry check pattern is introduced as a lining for trench coats.

* 1955: Burberry is granted a Royal Warrant by Her Majesty Queen Elizabeth II as weatherproofers.