chanel 1918 | history of Chanel clothing

The year 1918 holds a pivotal position in the history of Chanel, a year that, while not marking the very genesis of the brand, represents a significant stepping stone towards the fashion empire we know today. While Gabrielle "Coco" Chanel had already begun her revolutionary journey by this time, the momentum was building, the foundations were being laid, and the echoes of her innovative spirit were beginning to resonate throughout France and beyond. 1918 was a year of consolidation, refinement, and burgeoning success for a woman who dared to challenge conventions and redefine the very essence of female style.

To understand the significance of 1918, we must rewind slightly and examine the preceding years that shaped Chanel's trajectory. Where did Chanel come from, and how did she arrive at this crucial juncture?

Early Days: From Orphanage to Deauville

Gabrielle Chanel's origins were far from glamorous. Born in 1883 in Saumur, France, her early life was marked by hardship and loss. Following her mother's death, she was placed in an orphanage at the age of twelve. This austere environment, while challenging, instilled in her a sense of discipline and a certain aesthetic austerity that would later inform her designs. It was also during this time that she learned to sew, a skill that would ultimately become her lifeline and her artistic medium.

Before becoming a fashion icon, Gabrielle worked as a seamstress and a café singer, earning the nickname "Coco" from her performances. These experiences exposed her to the world of entertainment and the needs of women who desired clothing that was both stylish and practical.

The truly transformative moment arrived in 1913 when, with the financial support of her wealthy lover, Arthur "Boy" Capel, Chanel opened her first boutique in Deauville, a fashionable seaside resort town. This marked the official beginning of her journey as a couturier. Deauville was a hub for wealthy Parisians seeking respite and relaxation. Chanel recognized an opportunity to cater to this clientele with clothing that was both chic and comfortable, a stark contrast to the restrictive, elaborate garments that were the norm at the time.

The Jersey Revolution: History of Chanel Clothing Begins

The Deauville boutique was not an instant success story. Chanel faced skepticism and resistance from a fashion establishment deeply entrenched in tradition. However, she possessed an unwavering belief in her vision and a keen understanding of the changing needs of women. This led her to a truly revolutionary decision: the use of jersey.

Jersey, at the time, was a humble fabric primarily used for men's underwear. It was soft, comfortable, and inexpensive, but it was considered wholly unsuitable for high fashion. Chanel, however, saw its potential. She recognized its drape, its ease of movement, and its suitability for creating simple, elegant garments.

By incorporating jersey into her sportswear line, Chanel essentially democratized fashion. She offered women clothing that was both stylish and practical, allowing them to move freely and comfortably. This was a radical departure from the constricting corsets and elaborate dresses of the era. The use of jersey became a hallmark of Chanel's early style and a key element in the history of Chanel clothing.

This bold move was met with both admiration and criticism. Some dismissed her creations as too simple, too unconventional. But others, particularly women who were embracing a more active and independent lifestyle, embraced her designs with enthusiasm. Chanel's sportswear, made from jersey, became a symbol of liberation and modernity.

Chanel's Growing Empire: From Deauville to Biarritz

The success in Deauville fueled Chanel's ambition. In 1915, she opened a second boutique in Biarritz, another popular resort town on the Atlantic coast. This expansion marked a significant step in the growth of her business and solidified her position as a rising force in the French fashion world.

Biarritz, like Deauville, attracted a wealthy and discerning clientele. Chanel continued to cater to their needs with her innovative designs, expanding her repertoire to include day dresses, evening gowns, and, of course, her signature hats.chanel 1918

The history of Chanel hats is a fascinating one in itself. In the early years, Chanel's hats were characterized by their simplicity and elegance. She eschewed the elaborate embellishments and extravagant feathers that were common at the time, opting instead for clean lines, simple shapes, and understated adornments. Her hats were a reflection of her overall design philosophy: less is more.

1918: A Year of Consolidation and Refinement

By 1918, Chanel had established a solid foundation for her fashion empire. She had two thriving boutiques in Deauville and Biarritz, a loyal clientele, and a growing reputation for innovation and style. While the world was still grappling with the aftermath of World War I, Chanel was focused on refining her designs and expanding her business.

1918 was a year of consolidation. Chanel was perfecting her techniques, experimenting with new fabrics, and developing her signature style. She was also building a strong team of skilled artisans and seamstresses who could bring her visions to life.

The post-war period brought with it a renewed sense of optimism and a desire for change. Women were playing an increasingly important role in society, and they were demanding clothing that reflected their newfound independence. Chanel was perfectly positioned to meet this demand.

The Evolution of Chanel Style: A History of Chanel Style