Description
rolex segmentation strategy,Rolex uses the STP model—Segmentation, Targeting, and Positioning—to effectively identify its ideal customer base, strategically target its luxury market segments, and position itself as the ultimate symbol of prestige and success.
Beige and white GG Supreme canvas
Rolex sales strategy
Gold-toned hardware
Rolex sales strategy
Double G
Inside: 7 open pocket
Rolex distribution strategy
Chain top handle with 7″ drop
Top zip closure
Rolex branding strategy
7.2″W x 5.6″H x 2.5″D
Weight: 0.9lbs approximately
Rolex supply chain strategy