Description
rolex stp,Rolex uses the STP model—Segmentation, Targeting, and Positioning—to effectively identify its ideal customer base, strategically target its luxury market segments, and position itself as the ultimate symbol of prestige and success.
Beige and white GG Supreme canvas
Rolex STP.docx
Gold-toned hardware
Rolex Target Market & Brand Positioning
Double G
Inside: 5 open pocket
Rolex Marketing Mix (4Ps) & Marketing Strategy
Chain top handle with 7″ drop
Top zip closure
Rolex STP.docx
7.6″W x 3.9″H x 2.4″D
Weight: 0.2lbs approximately
Rolex